Chef Core is a responsive web app with a focus on recipe aggregation and meal planning. This portion of the project is dedicated to the UX Design Process. Throughout the project I completed a series of tasks reviewing:
Design processes
User Psychology
User Research
Creating User Personas
Lean UX
Gathering Requirements
User Flows & Diagrams
Exploratory Sketching & Rapid Prototyping
User Testing
As of early Spring 2021 I have moved on to the UI portion of this project and will be fully updating this page with a case study once complete.
Created with Adobe XD, Illustrator, and Keynote
Baron Salsa is a business rooted in family tradition. Named after the family member that passed down the recipes, the salsas are made fresh and in small batches in order to provide a high quality result.
Inspired by the namesake, the owner requested that a silhouette of the baron figure be incorporated into the logo. Stylized sun rays were included to represent the fresh ingredients in combination with the cultural roots of the salsa.
Created with Adobe Illustrator and Photoshop
The Arts Stroll & Shop is an event started by a non-profit cultural alliance to promote the musical and performing arts in partnership with businesses to boost local commerce all while creating a memorable shopping experience. As the annual event began to grow, along with its sponsorships, the cultural alliance needed to incorporate an eye catching logo and consistent brand identity to strengthen the event's presence throughout the city.
I provided a new branding identity to go along with local marketing and promotional collateral.
Created with Adobe Illustrator, Adobe Photoshop, Adobe InDesign
During the design of the 80s Music and Trivia App, I reviewed the design principles around design theory, principles, patterns, mediums, low-, mid-, and high-fidelity wireframes.
Created with Adobe Illustrator and XD
A few of my favorite illustrations:
Heather's Wine Label
One year on my wife's birthday we made wine. I wanted to create a memorable label for her and was inspired by a wonderful trip to Portugal, where we were lucky enough to ride along on a motorcycle tour of Lisbon.
Pencil sketch, Adobe Illustrator, Photoshop, and InDesign
Jay's Birthday Card
After creating a birthday card for my manager she asked if I would do the same for a co-worker. I brainstormed over a few slices of pizza and decided a group cartoon illustration would be a fun way to express our gratitude for him on his birthday.
Pencil sketch, Adobe Illustrator, Photoshop, and InDesign
Zach's Book
A close friend asked me to create a custom illustration for the cover of a fantasy book he self published, Reclaiming the Soul of Halbert Halburt. After covering a large sheet in charcoal I slowly began to pull his vision for the title character from the page with a kneaded eraser. This subtractive process was fun and sort of like sculpting, only two-dimensional.
Once I had the image close to where I wanted it I took a photograph and into photoshop I went to make some minor adjustments.
Charcoal on paper, kneaded eraser, Adobe Photoshop
Park Square Vision was a local Boston optometrist. The following is part of a proposal to rebrand the business. The branding revolves around an ad campaign slogan "See. More. Boston" and is inspired by various famous Boston sites. The image of the Boston Terrier was included to provide for a playful yet stylish element to the branding efforts.
The logo was created with the eye exam in mind and becomes a stylized version of a lens viewing an eye chart. A small dot was placed in the center of the lens to act as a focal point.
Created with Adobe Illustrator, Photoshop, and InDesign.
Nine Athens is a marketing consultancy with the goal of helping clients to reach their potential through a series of workshops and personalized services. My goal was to get to know Chuck Honnet, the founder of Nine Athens, to inform the creation of his new website. After speaking with Chuck it was clear the new site should represent his many years of experience while showcasing how he has empowered early stage professionals with the necessary tools to excel.
In order to create a successful revision of the website the clients had to be the focus. After searching through Chuck’s workshop photographs I curated a series of images that best represented each section of the new site. I then combined each image with a key word or phrase to act as a headline for the respective sections. Once the focus or “theme” of the new site had been established I moved on to the framework. After some wire framing and sketching we agreed upon a layout for the site. The next step was to decide on a CMS, given my experience along with Chuck’s request to have a low maintenance and easily updated site, I suggested Squarespace over Wordpress based on his preferred level of engagement and budget.
Since our work together Chuck has included Nine Athens Music to the website as a vehicle to promote his pro-bono musical interests. Here is a sampling of the website home page as it is now versus the site as it was prior to the update. Visit the new Nine Athens website to further explore: http://www.nineathens.com/.
